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Case Study: Overseas Shipholding Group Social Media Strategy

Eager to learn how Overseas Shipholding Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Overseas Shipholding Group.

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Introduction

Overseas Shipholding Group (OSG) is a leading provider of energy transportation services, specializing in crude oil, petroleum products, and liquefied natural gas. With its headquarters in New York City, OSG operates in various countries around the world, including the United States, China, and Singapore.

Before: The Challenges of Social Media Marketing

Section 2:

Increase reach by sharing on social media
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After: Overseas Shipholding Group's Successful Social Media Strategy

OSG's social media marketing strategy is commendable in several ways. Firstly, the company effectively utilizes various social media platforms to engage with its target audience. By maintaining active profiles on platforms such as Twitter, LinkedIn, and Facebook, OSG is able to reach out to a wide range of clients, including energy traders, oil companies, and investors. Furthermore, OSG consistently shares industry insights, updates on its operations, and relevant news articles, demonstrating its expertise and commitment to keeping clients informed.

Conclusion

In addition to informative content, OSG also leverages social media to showcase its corporate social responsibility initiatives. The company frequently highlights its commitment to sustainability and environmental conservation, promoting its efforts to reduce emissions and improve energy efficiency. By sharing stories and updates on these initiatives, OSG builds a positive brand image among environmentally-conscious clients and stakeholders.

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