--- title: Barco Customer Story | Ambassify description: Find out how Ambassify is helping Barco amplify its brand and content through automated distribution, to maximize its impact and extend its reach. image: https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/og/Web_link_visuals_2022-02.png --- English [![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://get.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) - [Why Ambassify](https://get.ambassify.com/why-ambassify) - Use Cases By Use Case - [Employee Advocacy](https://get.ambassify.com/use-cases/employee-advocacy) - [Employer Branding](https://get.ambassify.com/use-cases/employer-branding) - [Dealer Advocacy](https://get.ambassify.com/use-cases/dealer-advocacy) - [Social Selling](https://get.ambassify.com/use-cases/social-selling) - [Social Media Marketing](https://get.ambassify.com/use-cases/social-media-marketing) By Industry - [HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders) - [Financial Services](https://get.ambassify.com/employee-advocacy-for-financial-services) - [Payroll & Social Secretaries](https://get.ambassify.com/employee-advocacy-for-professional-services) - Product By Stage - [Platform Overview](https://get.ambassify.com/platform) - [Diagnose](https://get.ambassify.com/employee-advocacy-assessment) - [Educate](https://get.ambassify.com/product/skills) - [Activate](https://get.ambassify.com/product/employee-advocacy-activation) - [Measure](https://get.ambassify.com/product/reporting) - [Prove](https://get.ambassify.com/product/advocacy-impact) By Features - [Gamification](https://get.ambassify.com/product/gamification) - [AI assistant](https://get.ambassify.com/product/ai-assistant) - [Multilingual Employee Advocacy](https://get.ambassify.com/product/multilingual-employee-advocacy) - [Personal Post](https://get.ambassify.com/product/personal-post) - [Compliance Guardrails](https://get.ambassify.com/product/guardrails) - [In-App Training](https://get.ambassify.com/product/in-app-social-media-training) - [Security & Privacy](https://get.ambassify.com/security-and-privacy) - [Integrations](https://get.ambassify.com/product/integrations) - [Browser Plugin](https://get.ambassify.com/features/browser-plugin) - [Single Sign-on](https://get.ambassify.com/product/integrations/single-sign-on) - [Zapier](https://get.ambassify.com/product/integrations/zapier) - [Microsoft Teams](https://get.ambassify.com/product/integrations/microsoft-teams) - [Salesforce](https://get.ambassify.com/product/integrations/salesforce) - [Strava](https://get.ambassify.com/product/integrations/strava) - [Webhooks](https://get.ambassify.com/product/integrations/webhooks) - Social Channels - [Instagram](https://get.ambassify.com/features/instagram-sharing) - [Plans](https://get.ambassify.com/pricing) - Resources - [Customer Stories](https://get.ambassify.com/customer-stories) - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences) - [Blog](https://blog.ambassify.com/blog) - [Ebooks](https://get.ambassify.com/resources/content-library) - [Webinars](https://get.ambassify.com/resources/webinars) - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples) - [Help Center](https://help.ambassify.com/en/) - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services) - Company - [About Us](https://get.ambassify.com/company/about-us) - [Partnerships](https://get.ambassify.com/company/partner) - [Contact Us](https://get.ambassify.com/contact) [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [Call Us!](tel:0032460201203) English ![Barco customer story](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2F1200x1200_cover_use_case_Barco-01.webp/768.webp?resize=auto&cache=31536000) # Read or download the Barco customer story Click the button below to view our customer story on Barco. Right-click to download the PDF file on your computer. [View story](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Stories/barco_how_barco_organically_amplified_its_original_content_through_automated_distribution_ambassify_customer_story.pdf) ## How Barco organically amplified its content through automated distribution Find out how Ambassify is helping Barco amplify its brand and content through automated content distribution, with the aim of maximizing its impact and extending its reach. > ## A nice partnership > > > > > > ###### What do you like best about Ambassify? > > Ambassify created a series of automation for us that allows us to automate the process of content distribution. We don’t have an extensive communication team behind it, so it was essential to have this full implementation automated. Ambassify also makes it possible for us to reuse and recycle the content that we have to spread as much as possible on different channels and impact more people. > > On a practical level, the platform is also straightforward to use and user-friendly – it really takes a couple of clicks for Ambassadors to share content, and that’s very important for us because we don’t want to make it troublesome to share our news. > > ###### What do you dislike about Ambassify? > > Our program is proving itself very successful, so there are no issues with Ambassify. We would like to integrate Instagram into the platform, but we know that Instagram’s API is limited on that front. > > ###### What problems is Ambassify solving and how is that benefiting you? > > Barco produces a lot of content used for the newsletters and the website, but that wasn’t enough for us. We wanted to find a way spread our content also outside our website and use the networks of our employees and colleagues to get the word out, distribute our content more and more and make as significant an impact as possible. Ambassify made this possible because of its automated RSS feed that connects the Barco newsroom to the inboxes of our Ambassadors, automatically delivering the content they are interested in for them to share. If you look at the engagement and conversion of the Ambassify posts, you can see that Ambassify posts score better than organic posts. > > > > > > ![barco](https://get.ambassify.com/hubfs/barco.svg) > > ![Inge Govaerts](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2Finge-govaerts.webp/768.webp?resize=crop&cache=31536000) > > Inge Govaerts > > Director Corporate Communication & Events at Barco   [Watch full interview](https://get.ambassify.com/customer-stories/how-barco-organically-amplified-its-content-through-automated-distribution#full-interview) ## 1Personalizing the advocacy experience Barco lets its Ambassadors pick their main interests via a recruitment form to make sure only the relevant content reaches them via the automations. ![1080x1080\_LP\_image\_customer\_story\_Barco-01\_v1](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FAmbassify%2520Landing%2520Page%2520Images%2F1080x1080_LP_image_customer_story_Barco-01_v1.png/768.webp?resize=auto&cache=31536000) ![1080x1080\_LP\_image\_customer\_story\_Barco-02\_v1](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FAmbassify%2520Landing%2520Page%2520Images%2F1080x1080_LP_image_customer_story_Barco-02_v1.png/768.webp?resize=auto&cache=31536000) ## 2Launching automated, email-based advocacy An RSS feed connected to Barco’s newsroom feeds content to the Ambassify platform to be sent to the Ambassadors' inboxes. ## 3Boosting conversion with tailored content Barco���s been seeing promising and outstanding results, with higher conversion rates and a higher engagement on Social Media. ![1080x1080\_LP\_image\_customer\_story\_Barco-03\_v1](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FAmbassify%2520Landing%2520Page%2520Images%2F1080x1080_LP_image_customer_story_Barco-03_v1.png/768.webp?resize=auto&cache=31536000) ## Customer chat with Inge from Barco Find out how Ambassify is helping Barco amplify its brand and content through automated distribution, to maximize its impact and extend its reach. ### Spreading the content Barco wanted to use the network of its employees to spread the news that *they* wanted to spread on multiple channels other than their own website ### Automating the process The Barco newsroom triggers an RSS feed that delivers tailored content to the employee-Ambassadors' inboxes to make it as easy as possible for the users. ### Seeing conversion rise They've been able to see from the reporting section of the platform that Ambassify has become one of the main drivers to the Barco website. ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify-white.svg)](https://get.ambassify.com/) ### Product [Core Features](https://get.ambassify.com/features/employee-advocacy-software-must-have-features)[Native Video (Sharing)](https://get.ambassify.com/features/native-video-sharing)[Campaign Variations](https://get.ambassify.com/features/campaign-caption-and-image-variations)[Community Goals](https://get.ambassify.com/features/community-goals)[Browser Plugin](https://get.ambassify.com/features/browser-plugin)[AI Assistant](https://get.ambassify.com/product/ai-assistant)[White Labeling](https://get.ambassify.com/product/white-labeling)[Content Creation](https://get.ambassify.com/product/creating)[Content Scheduling](https://get.ambassify.com/product/scheduling)[Gamification](https://get.ambassify.com/product/gamification) ### Useful pages [Testimonials](https://get.ambassify.com/testimonials)[Ambassify vs Haiilo](https://get.ambassify.com/ambassify-vs-haiilo)[Ambassify vs Sociuu](https://get.ambassify.com/ambassify-vs-sociuu)[Onboarding in Ambassify](https://get.ambassify.com/welcome-page)[Ambassify vs DSMN8](https://get.ambassify.com/ambassify-vs-dsmn8)[Ambassify vs Soworker](https://get.ambassify.com/ambassify-vs-soworker)[Tutorial Library](https://get.ambassify.com/tutorial-library)[Ambassify vs BeAmbassador](https://get.ambassify.com/ambassify-vs-beambassador)[Employee Advocacy ROI calculator](https://get.ambassify.com/employee-advocacy-roi-calculator)[Campaign Examples](https://get.ambassify.com/resources/employee-advocacy-examples)[Social Impact](https://get.ambassify.com/use-cases/employer-brand-social-impact)[Glossary](https://get.ambassify.com/glossary)[Corporate Branding](https://get.ambassify.com/use-cases/corporate-branding)[Employee Advocacy](https://get.ambassify.com/employee-advocacy)[State of Social Advocacy 2025](https://get.ambassify.com/resources/2025-report-on-the-state-of-social-advocacy)[Newsletter](https://get.ambassify.com/sign-up-for-our-newsletter)[Leader Advocacy (FR)](https://get.ambassify.com/fr/leader-advocacy)[Sitemap](https://get.ambassify.com/sitemap)[Social media impact](https://get.ambassify.com/show-the-business-impact-of-your-social-media-results)[Social Selling](https://get.ambassify.com/use-cases/social-selling)[Press](https://get.ambassify.com/press) ### Jobs [All Vacancies](https://get.ambassify.com/company/careers)[Spontaneous Applications](https://get.ambassify.com/company/vacancies/spontaneous-applications) ### Company [Contact Us](https://get.ambassify.com/contact)[Team](https://get.ambassify.com/company/about-us)[Become a Partner](https://get.ambassify.com/company/partner)[Legal Center](https://doc.ambassify.com/) ### Offices **Office Europe** Everselstraat 133 3580 Beringen, Belgium **Office APAC** 36 Carpenter Street Carpenter Haus, Singapore 059915 [Visit our Ambassify Facebook page](https://www.facebook.com/ambassify) [Visit our Ambassify X page](https://x.com/ambassify) [Visit our Ambassify LinkedIn page](https://www.linkedin.com/company/ambassify/) [Terms of Service](https://doc.ambassify.com/terms.html)[Privacy Policy](https://doc.ambassify.com/policy/privacy-controller.html)[Data Protection Policy](https://doc.ambassify.com/policy/data-protection.html)[Cookie Policy](https://doc.ambassify.com/policy/cookie-controller.html)[GDPR](https://doc.ambassify.com/gdpr.html) Cookie Settings English © 2026 Ambassify ```json { "@context" : "https://schema.org", "@id" : "https://www.ambassify.com/#place", "@type" : "Place", "address" : { "@type" : "PostalAddress", "addressCountry" : "BE", "addressLocality" : "Beringen", "addressRegion" : "Limburg", "postalCode" : "3580", "streetAddress" : "Everselstraat 133" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.ambassify.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "BE", "addressLocality" : "Beringen", "addressRegion" : "Limburg", "postalCode" : "3580", "streetAddress" : "Everselstraat 133" }, "alternateName" : "Ambassify", "duns" : "400750905", "email" : "support@ambassify.com", "foundingDate" : "2016-01-03", "knowsAbout" : "employee advocacy, employee engagement, employee branding", "legalName" : "Ambassify NV", "location" : { "@id" : "https://www.ambassify.com/#place" }, "logo" : { "@id" : "https://www.ambassify.com/#logo", "@type" : "ImageObject", "caption" : "Ambassify", "contentUrl" : "https://www.ambassify.com/hubfs/2828935/raw_assets/public/ambassify-theme/images/apple-touch-icons/apple-touch-icon-120x120.png", "height" : "120", "inLanguage" : "en-US", "url" : "https://www.ambassify.com/hubfs/2828935/raw_assets/public/ambassify-theme/images/apple-touch-icons/apple-touch-icon-120x120.png", "width" : "120" }, "name" : "Ambassify Employee Advocacy", "sameAs" : [ "https://www.facebook.com/ambassify/", "https://twitter.com/ambassify", "https://linkedin.com/company/ambassify", "https://instagram.com/ambassify", "https://www.youtube.com/ambassify" ], "url" : "https://www.ambassify.com", "vatID" : "BE0830870128" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.ambassify.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Ambassify", "publisher" : { "@id" : "https://www.ambassify.com/#organization" }, "url" : "https://www.ambassify.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.ambassify.com/#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.ambassify.com/#organization" }, "dateModified" : "1777894868698", "datePublished" : "2016-01-03T12:09:10+00:00", "inLanguage" : "en-US", "isPartOf" : { "@id" : "https://www.ambassify.com/#website" }, "name" : "Ambassify | Employee Advocacy Platform", "url" : "https://www.ambassify.com/" } ```