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Your go-to place for all things social media marketing, employee advocacy and employer branding.

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  1. The Social Media Marketing Funnel: Navigating the Digital Landscape

    At the top of the social media marketing funnel lies awareness. This is where businesses aim to...

  2. Content Marketing vs. Social Media Marketing

    Content Marketing:

  3. Essential Social Media Marketing Analytics for Employee Advocates

    • Reach and Impressions:

    Tracking the reach and impressions of your social media posts is crucial...

  4. Weighing the Pros and Cons: Advantages and Disadvantages of Outsourcing Social Media Marketing

    Advantages of Outsourcing Social Media Marketing:

  5. The Best Social Media Marketing Agencies in Europe

    Ogilvy Social.Lab

    Ogilvy Social.Lab, a subsidiary of the renowned Ogilvy advertising agency, is a...

  6. A Small Guide on How to Do Social Media Marketing

    Embrace Video Content:

  7. The Importance of Social Media Marketing on Employee Advocacy

    Amplifying Brand Reach

  8. Top 5 Social Media Marketing Strategies for Employee Advocacy in 2023

    Cultivate a Culture of Brand Advocacy

  9. Top 5 Social Media Marketing Courses to Follow in 2023

    1. "Social Media Marketing Specialization" by Northwestern University (Coursera)

  10. Unveiling the Top Social Media Marketing Trends for 2023

    1. Authentic and Meaningful Content: In an era of information overload, consumers crave authenticity...