Before we get into the specifics, let's hardline the importance of Employee Advocacy in social media marketing. It's a powerful strategy not yet adequately explored by many brands. You can boost organic reach and foster greater trust and engagement by leveraging your employees as brand advocates on social media. Therefore, ensuring that your social media graphics are optimized for employee advocacy is an essential step not to be missed.
The basic requirement for a clickable social media graphic is to be visually compelling. An appealing, high-quality image or graphic draws the eye and stops the endless scrolling. This visual can be a product image, a lifestyle photo, or a captivating infographic, depending on your brand and message. Ensure that the image aligns with your brand values and voice to present a consistent brand image to your viewers.
As for the role of text in your graphics, keep it minimal and impactful. Overloading your graphic with text tends to diminish its visual appeal. Stick to powerful, punchy headlines and concise, crystal-clear call-to-actions that urge the viewer to click and learn more. Use legible fonts and maintain high contrast between your text and its background to ensure readability.
A critical factor that often gets overlooked is the sizing of the social media graphics. Each social media platform has specific recommended dimensions for optimal display. Failure to adhere to these dimensions can lead to awkward crops or blurred images that can hurt your click rates.
Lastly, make sure your graphics align with the content it's linked to. An irrelevant or misleading graphic can result in high bounce rates, damaging your brand credibility.
How does Employee Advocacy fit into this? Simply put, your employees can significantly boost the visibility and reach of your social media posts. They have networks that extend beyond your immediate company followers, hence reaching a wider audience. Their engagement with your posts lends credibility to your brand, as people generally trust content shared by their connections over content shared by brands.
You can optimize your social media graphics for employee advocacy by ensuring they are easy to share. Keep them relevant to both your brand and your employees. They should also be proud to share the content. Including features that show off your company culture or values can give employees more reason to share these graphics.
To conclude, creating clickable social media graphics requires a strategic blending of visual appeal, minimal text, correct sizing, relevance, and shareability factor. By factoring in the potential of employee advocacy, you can amplify the reach and impact of your social media graphics. Remember, the goal is not just to catch the eye, but to draw the viewer in, provoke curiosity, and persuade them to click through.