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Your go-to place for all things social media marketing, employee advocacy and employer branding.

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Blog Posts written by Bruce:

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  1. Content Marketing vs. Social Media Marketing

    Content Marketing:

  2. Essential Social Media Marketing Analytics for Employee Advocates

    • Reach and Impressions:

    Tracking the reach and impressions of your social media posts is crucial...

  3. Weighing the Pros and Cons: Advantages and Disadvantages of Outsourcing Social Media Marketing

    Advantages of Outsourcing Social Media Marketing:

  4. The Best Social Media Marketing Agencies in Europe

    Ogilvy Social.Lab

    Ogilvy Social.Lab, a subsidiary of the renowned Ogilvy advertising agency, is a...

  5. A Small Guide on How to Do Social Media Marketing

    Embrace Video Content:

  6. The Importance of Social Media Marketing on Employee Advocacy

    Amplifying Brand Reach

  7. Top 5 Social Media Marketing Strategies for Employee Advocacy in 2023

    Cultivate a Culture of Brand Advocacy

  8. Top 5 Social Media Marketing Courses to Follow in 2023

    1. "Social Media Marketing Specialization" by Northwestern University (Coursera)

  9. Unveiling the Top Social Media Marketing Trends for 2023

    1. Authentic and Meaningful Content: In an era of information overload, consumers crave authenticity...

  10. 10 Social Media Experts to Follow on LinkedIn in 2023

    • Mari Smith: Mari Smith is a veritable social media marketing expert, author, and keynote speaker....