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Measure your employee-driven social media ROI

Employee advocacy produces actual, long-lasting gains in the return of your ad spend and opens up substantial business opportunities along the way.

Run the numbers
how to measure social media roi

Discover and install employee advocacy for unparalleled gains in your ROI

Ambassify will help you install employee advocacy in your company by turning your employees into social media ambassadors. Give them an online community where they can access your content and seamlessly share it on all the major social media platforms to amplify your efforts and maximize your results.

Curious to see what this strategy could result into for your business? Run the numbers below for a quick calculation!

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Calculate the employee-driven ROI for your business 

  • Number of ambassadors: this is the number of people you could potentially onboard in the Ambassify platform — in other words, the number of employees. Our algorithm will determine how many members you can expect in the first year, with expected gradual growth in the subsequent years.

  • Cost per click: this is either an estimation or the known average cost it takes to generate a click on your campaigns. This can greatly vary depending on which industry you are situated in or the type of campaigns you typically run. The prefilled CPC you find hereis a prudent yet realistic average.

The estimated Return On Invest
of your Ambassify implementation

How is ROI calculated?

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The estimated ROI is based on the number of desired seats — or number of employees — and your average CPC. The amount is calculated by matching your input with the aggregated results of our current customer base already relying on employee advocacy.

If you want to understand these numbers better, take a more in-depth look at them or if you are eager to learn about the additional benefits on top of the cost-saving powers of Ambassify, feel free to get in touch!

Request a 1-on-1 Demo

Estimated Shares

This is the estimated number of campaigns that your employees will share after a certain period when using the Ambassify platform.

The average share percentage has been derived from the sharing behavior of our total user group.

How is Shares calculated?

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Estimated Clicks

This is an estimation of the number of times someone has clicked on your campaign through a social media platform — in this case, LinkedIn —when your employees are also sharing your content on social media alongside your company page.

Beware, this does not include the likes or comments on the social media posts themselves, only the actual interaction with your content.

How is Clicks calculated?

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Estimated Reach

This equals the number of shares of each campaign multiplied by the collective number of your followers, friends, or connections your members have on social media who have seen your campaign — in this case, on LinkedIn.

Please note that this reach is the result of the organic reach achieved through employee networks.

How is Reach calculated?

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The amount of users you can realistically
expect after 12 months

The estimated onboarding rate visualizes the amount of expected enrollment over one year — in other words, the number of employee advocates you will have gathered. Of course, there are several ways to onboard them which may affect the success rate over time.

The upper and lower graphs depict the maximum potential and floor, respectively. The middle graph is the average of our current customer base.

How is Onboarding calculated?

Here is the place where I should be explaining how we extracted tons of data from our database, took a look at how our clients use our platform, how big those companies are, and when people started joining their community.

There should be a formula in here, something like:

OP: Onboarding percentage per month
N: Nr of people in a company (extracted from LinkedIn)
S: Nr of Seats per month

S = OP * N;

However, this is a draft page and I'm also busy doing other stuff so this'll have to do for now. If you read this by any chance on a published page and not a draft page, then contact us immediately because this page is not supposed to be published with this content.

Interested in these numbers but not sure how to proceed yet?

One Happy Customer

What do you like best about Ambassify?

The platform is quite user-friendly, very easy to use, and works well and fast. It also offers some unique and/or valuable features for sharing different kinds of content and entice advocates to participate and engage with it.

What do you dislike about Ambassify?

What we'd like to see improved is the range of functionalities to onboard new employees to be advocates. We want to incentivize engagement and participation amongst our employees but it is a tricky thing to entice them to be advocates in the first place, so I wish Ambassify could help us more with that.

Recommendations to others considering Ambassify:

I love how easily we can share many different kinds of content on the platform: it is super easy to use, so all it takes is a few minutes, and it all comes to life. On top of that, the platform allows you to share different kinds of content, and not only a selected few formats. It has cool features we haven't seen anywhere else, and it's simple to use, so employees don't need training or anything; a few minutes are all it takes to get the hang of it. With Ambassify, we can quickly and efficiently reach out to our employees to interact with our branded content. A few more functionalities to incentivize engagement among the employees would be nice to see, and it might help a lot in generating and stimulating engagement.

In general, our experience has been more than positive. If we have a problem, all it takes is a message to customer support, and we're all set: they're swift and helpful when they take time to answer our questions, and that's definitely a plus.

What problems is Ambassify solving and how is that benefiting you?

I love how easily we can share content on the platform: it's the easiest thing to use, so it really doesn't feel at all like extra work, you know, you can just browse the community a bit and when there are new campaigns up it's really easy to participate and reshare interesting and relevant content. interaction is simple and that's very important for us because we don't want that to be an obstacle to those who want to be active on the platform. The platform is also sound, works well, and has really cool features (including gamification). One more thing we really appreciate about Ambassify is the customer support; they are super helpful every time and are super quick to respond if we need something, so every doubt or bug is fixed very efficiently.

Very Usefull platform to connect and engange with our employees

What do you like best about Ambassify?

On the platform, there is a wide variety of different campaigns to keep the advocates engaged, not just social share campaigns, but also polls and votings to get their feedback. This allows the advocates to be more motivated and stay active because they can interact in a lot of different ways instead of just sharing our content on their social media profiles.

What do you dislike about Ambassify?

The management of the rewards is sometimes time-consuming because there isn't an export function yet when you are handling the reward requests. Another reason why, is the fact that you can’t notify your advocates directly from the platform to keep them posted.

What problems is Ambassify solving and how is that benefiting you?

Our goal was to get more engagement out of our employees, to get them to share their ideas and opinions with us, to participate and share in our content. With Ambassify this is very easy and quick to do: the platform makes it very easy for us to propose different kinds of interaction and thus gather input from the advocates and share company messaging with and through them. The fact that they not only share company-related content but also see their input and ideas being listened to and used by us also helps us boost our branding, which is another goal we had set for ourselves.

Ambassify is a great tool for us

What do you like best about Ambassify?

The platform is easy to get a grip on, very user-friendly.

Their support is top notch, always available to help.

The reporting dashboards give a lot of insights on the results of the campaigns.

I think a big win is how fast and straightforward setting up and launching a campaign is. Which is not only very helpful to keep content and campaigns very topical but also facilitates the buy-in as you're not spending a huge deal of time in the platform, yet the results are there.

What do you dislike about Ambassify?

They push frequent updates to their reporting and metrics dashboards, which makes for a bit of a learning experience each time. But ultimately you do get more and better insights so that's actually a good thing.

What problems is Ambassify solving and how is that benefiting you?

We are able to share our news, campaigns and products with a broader audience than we would be able to reach with our own social channels. We also get our employees more involved in the things we do.

The thing I appreciate most about Ambassify, is their support. Assistance is almost immediate and should the issue require some more time to figure out, they will update you frequently. The platform itself is very intuïtive which makes it not only pleasant to work with, but fast as well. This allows us to launch campaigns in a moment's notice, right after meetings or when urgency is key. Also, the reporting really allows us to see how many people we reach through our ambassadors, which makes the brand awareness increase more tangible. Overall I think Ambassify is a great platform for us, especially because we have a lot of decentralized teams which we can keep in the loop effortlessly.

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