English

Case Study: XL Axiata Social Media Strategy

Eager to learn how XL Axiata is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for XL Axiata.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

XL Axiata is a prominent telecommunications company that operates mainly in Indonesia, as well as in Timor Leste. With its headquarters based in Jakarta, the company caters to a wide range of clients, including individual consumers, businesses, and government institutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, XL Axiata has successfully implemented several key strategies to engage its target audience and enhance its brand presence. Firstly, the company actively maintains a strong presence on popular social media platforms such as Facebook, Twitter, and Instagram. By consistently sharing relevant and interesting content, XL Axiata effectively connects with its followers and keeps them updated on the latest promotions, services, and news.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: XL Axiata's Successful Social Media Strategy

Secondly, XL Axiata leverages social media to foster a sense of community among its customers. By creating online forums and groups, the company encourages customers to share their experiences, ask questions, and provide feedback, thereby establishing a supportive and interactive environment. This approach not only strengthens customer loyalty but also helps XL Axiata better understand its customers' needs and preferences.

Conclusion

Moreover, XL Axiata actively collaborates with social media influencers and celebrities to extend its reach and enhance brand visibility. By partnering with well-known figures, the company can tap into their large following and leverage their influence to promote its products and services. This influencer marketing strategy allows XL Axiata to connect with new audiences and reinforce its brand image as a trusted and innovative telecom provider.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video