Case Study: WillScot Social Media Strategy

Eager to learn how WillScot is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for WillScot.

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Introduction

WillScot is a leading provider of modular space and portable storage solutions, offering a wide range of products and services to clients across various industries. With headquarters in Baltimore, Maryland, WillScot operates in multiple countries, including the United States, Canada, and Mexico, catering to the needs of businesses, government organizations, and educational institutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, WillScot demonstrates a strong presence and engagement with its target audience. Through their social media channels, especially on platforms like LinkedIn, Twitter, and YouTube, WillScot effectively promotes their products and services, showcasing their expertise in modular space solutions and generating awareness for their brand.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: WillScot's Successful Social Media Strategy

One of the notable aspects of WillScot's social media strategy is their focus on sharing informative and relevant content. They regularly post articles, blog posts, and videos that provide valuable insights, tips, and case studies related to modular spaces. By doing so, they position themselves as industry thought leaders, demonstrating their expertise and building trust among their audience.

Conclusion

Furthermore, WillScot actively engages with their followers and customers through social media. They promptly respond to comments, inquiries, and feedback, creating a sense of community and fostering positive relationships. This approach not only improves customer satisfaction but also increases brand loyalty and advocacy.

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