English

Case Study: Western Midstream Social Media Strategy

Eager to learn how Western Midstream is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Western Midstream.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Western Midstream is a leading company in the energy industry, with headquarters in the United States. With a strong presence in North America, this company caters to a diverse range of clients, including oil and gas producers, power generators, and industrial customers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Western Midstream has made commendable efforts to engage with its audience effectively. The company has a strong presence on platforms like Facebook, Twitter, and LinkedIn, utilizing these channels to communicate with its stakeholders and share valuable content. By providing updates on industry trends, company news, and sustainability initiatives, Western Midstream establishes itself as a reliable and transparent organization.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Western Midstream's Successful Social Media Strategy

Furthermore, Western Midstream actively encourages community engagement through its social media channels. They leverage these platforms to raise awareness about their corporate social responsibility programs, highlighting their commitment to environmental stewardship and community development. By showcasing their efforts, they not only enhance their brand image but also foster trust among their clients and stakeholders.

Conclusion

Despite their successful social media endeavors, Western Midstream can still improve its strategy further. One area to focus on is expanding their presence on emerging platforms, such as Instagram and YouTube. These visually oriented platforms can provide Western Midstream with an opportunity to showcase their infrastructure projects, share employee stories, and provide educational content in a more engaging manner.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video