Case Study: Voltas Social Media Strategy

Eager to learn how Voltas is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Voltas.

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Introduction

Voltas, a renowned multinational company headquartered in Mumbai, India, specializes in providing innovative engineering solutions and services. With a strong presence in over 35 countries, including India, Saudi Arabia, UAE, Qatar, and Singapore, Voltas caters to a diverse range of clients, including commercial, residential, and industrial sectors.

Before: The Challenges of Social Media Marketing

On social media, Voltas employs an effective marketing strategy that enhances its brand presence and engages with its target audience. Here are a few notable aspects of its social media approach:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Voltas's Successful Social Media Strategy

Firstly, Voltas consistently provides valuable and informative content to its followers. Through their social media platforms, they share insightful articles, infographics, and videos related to their products, services, and industry trends. This not only helps in establishing themselves as a thought leader but also keeps their audience well-informed and engaged.

Conclusion

Secondly, Voltas actively interacts with its followers by responding to comments, messages, and inquiries promptly. This approach fosters a sense of trust and reliability among their audience, making them feel valued and heard. Such engagement also helps in building a loyal community of brand advocates.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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