Case Study: Vale Indonesia Social Media Strategy

Eager to learn how Vale Indonesia is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Vale Indonesia.

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Introduction

Vale Indonesia is a mining company based in Jakarta, Indonesia. As a subsidiary of Vale, a global mining company headquartered in Brazil, Vale Indonesia operates in the mining and processing of nickel ore, aiming to supply high-quality nickel to domestic and international markets.

Before: The Challenges of Social Media Marketing

On social media platforms, Vale Indonesia has successfully established a strong presence to connect with its stakeholders, including employees, local communities, investors, and industry professionals. Their social media marketing strategy focuses on delivering informative and engaging content, while also promoting transparency and sustainability in their operations.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Vale Indonesia's Successful Social Media Strategy

By consistently sharing updates on their mining activities, environmental initiatives, and community development projects, Vale Indonesia showcases its commitment to responsible mining. Through visual storytelling and informative videos, they effectively highlight the positive impact of their operations on local communities and the environment.

Conclusion

Another commendable aspect of Vale Indonesia's social media strategy is their emphasis on employee engagement. By featuring employee stories, recognizing their achievements, and creating a sense of pride in their workforce, the company builds a positive corporate culture and reinforces its commitment to its people.

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