Case Study: Universal Social Media Strategy

Eager to learn how Universal is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Universal.

Continue reading to find out!

Introduction

Universal is a globally renowned company specializing in entertainment and media. With a presence in over 60 countries and its headquarters based in California, Universal caters to a diverse range of clients, including film studios, music labels, and theme parks.

Before: The Challenges of Social Media Marketing

Utilizing the power of social media, Universal has successfully connected with its audience on various platforms. One of the key strengths of their social media marketing strategy is the ability to create engaging and interactive content. From behind-the-scenes footage to exclusive interviews, Universal keeps its followers entertained and informed, fostering a sense of excitement and anticipation for their upcoming releases.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Universal's Successful Social Media Strategy

Moreover, Universal takes advantage of user-generated content by encouraging fans to share their experiences and memories related to their favorite movies or attractions. By featuring this content on their social media channels, Universal not only showcases its loyal fan base but also strengthens the bond between the brand and its audience.

Conclusion

Furthermore, the company demonstrates a deep understanding of its target audience, tailoring its social media content accordingly. Whether it's sharing movie trailers, announcing new releases, or organizing online events, Universal knows how to captivate the attention of its followers and keep them engaged.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?