Case Study: United Bankshares Social Media Strategy

Eager to learn how United Bankshares is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for United Bankshares.

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Introduction

United Bankshares is a prominent financial institution with a strong presence in the United States. Headquartered in West Virginia, this bank operates across various states, including Virginia, Maryland, Ohio, and Pennsylvania. Catering to both individuals and businesses, United Bankshares offers a wide range of banking and financial services.

Before: The Challenges of Social Media Marketing

On social media, United Bankshares has successfully implemented several strategies that have benefited both the bank and its clients. One commendable aspect of their approach is their consistent engagement with their followers. By actively responding to customer inquiries and comments, the bank fosters a sense of trust and reliability. This not only enhances customer satisfaction but also builds a positive brand image for the bank.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: United Bankshares's Successful Social Media Strategy

Another notable aspect of United Bankshares' social media presence is their focus on providing valuable and informative content. They regularly share educational posts and articles that help their audience with various financial matters, such as budgeting, saving, and investment tips. This demonstrates their commitment to not only promoting their services but also empowering their clients with financial knowledge.

Conclusion

Moreover, United Bankshares effectively utilizes social media platforms to promote community involvement and corporate social responsibility. They highlight their participation in local events, sponsorships, and charitable initiatives, showcasing their dedication to giving back to the communities they serve. By sharing these endeavors on social media, they generate a positive impact and strengthen their relationships with clients and the wider community.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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