Case Study: Travis Perkins Social Media Strategy

Eager to learn how Travis Perkins is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Travis Perkins.

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Introduction

Travis Perkins is a multinational company primarily based in the United Kingdom. With its headquarters in Northampton, the company operates across various countries including the UK, Ireland, and Netherlands, catering to both trade professionals and DIY enthusiasts.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Travis Perkins has effectively utilized these platforms to engage with its target audience and promote its products and services. Here are a few things they do well:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Travis Perkins's Successful Social Media Strategy

1. Engaging Content: Travis Perkins understands the importance of creating engaging content to capture the interest of their audience. They regularly share informative posts, how-to videos, and product demonstrations, providing valuable insights for their customers.

Conclusion

2. Customer Interaction: The company actively listens and responds to customer queries and feedback on social media channels. By promptly addressing concerns and providing support, Travis Perkins effectively builds trust and establishes itself as a reliable source for home improvement needs.

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Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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