Case Study: Travel + Leisure Social Media Strategy

Eager to learn how Travel + Leisure is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Travel + Leisure.

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Introduction

Travel + Leisure is a renowned travel magazine that caters to a global audience. With headquarters in New York City, the publication has a strong presence in multiple countries. The company primarily addresses travel enthusiasts and individuals seeking inspiration and guidance for their adventures.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Travel + Leisure excels in various areas. Firstly, the company understands the importance of visual content and utilizes platforms like Instagram and Pinterest to showcase stunning travel destinations, captivating its audience with breathtaking imagery.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Travel + Leisure's Successful Social Media Strategy

Secondly, Travel + Leisure actively engages with its audience through social media by encouraging user-generated content. By promoting hashtags and encouraging followers to share their travel experiences, the company creates an interactive and inclusive environment.

Conclusion

Furthermore, Travel + Leisure effectively leverages influencers and collaborations with travel bloggers to reach a wider audience. By partnering with well-known personalities in the travel industry, the company expands its reach and establishes credibility among its target market.

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