Case Study: Toyota Tsusho Social Media Strategy

Eager to learn how Toyota Tsusho is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Toyota Tsusho.

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Introduction

Toyota Tsusho Corporation is a diversified trading company headquartered in Nagoya, Japan. With a global presence and operations in over 90 countries, Toyota Tsusho serves a wide range of clients in sectors such as automotive, machinery, chemicals, food, and energy.

Before: The Challenges of Social Media Marketing

On social media, Toyota Tsusho has successfully established a strong online presence and utilizes various platforms to engage with its audience effectively. Their strategy focuses on the following key areas:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Toyota Tsusho's Successful Social Media Strategy

1. Engaging Content: Toyota Tsusho consistently shares informative and engaging content that is relevant to their target audience. They understand the importance of creating content that not only promotes their products and services but also educates and entertains their followers. This approach helps them build trust and credibility among their audience.

Conclusion

2. Visual Appeal: The company leverages the power of visual content on social media platforms. They use high-quality images, videos, and infographics to capture the attention of their audience and convey their messages effectively. This visually appealing content helps them stand out in crowded social media feeds and increases user engagement.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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