Case Study: Tohoku Electric Power Social Media Strategy

Eager to learn how Tohoku Electric Power is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tohoku Electric Power.

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Introduction

Tohoku Electric Power is a prominent energy company headquartered in Sendai, Japan. Serving customers primarily in the Tohoku region of Japan, the company is known for its reliable and sustainable energy solutions. With a focus on delivering electricity, gas, and renewable energy to both residential and commercial clients, Tohoku Electric Power plays a crucial role in meeting the energy demands of its customers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Tohoku Electric Power has successfully leveraged various platforms to engage with its audience and promote its brand. Here are some of the good things the company does on social media:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Tohoku Electric Power's Successful Social Media Strategy

1. Engaging Content: Tohoku Electric Power creates content that resonates with its audience, focusing on informative and relevant topics related to energy conservation, renewable energy sources, and community initiatives. By sharing engaging posts, the company effectively increases its online presence and builds a positive brand image.

Conclusion

2. Customer Interaction: The company actively seeks to connect with its customers through social media, promptly responding to queries, feedback, and concerns. By maintaining an open line of communication, Tohoku Electric Power demonstrates its commitment to customer satisfaction and portrays itself as a reliable and customer-oriented company.

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