English

Case Study: Toast Social Media Strategy

Eager to learn how Toast is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Toast.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Toast is a global restaurant technology company that specializes in providing innovative solutions for the food and beverage industry. Headquartered in Boston, Massachusetts, Toast serves clients across several countries, including the United States, Canada, the United Kingdom, and Australia. The company primarily caters to restaurants, cafes, and bars of all sizes, making their operations more efficient and improving the overall dining experience for customers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Toast has demonstrated a strong presence and engagement with its audience. Firstly, their content strategy is highly effective, showcasing enticing images and videos of delicious dishes and trendy restaurant interiors. This visually appealing approach captures the attention of potential clients, enticing them to explore further and even make reservations at Toast-powered establishments.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Toast's Successful Social Media Strategy

Secondly, Toast actively engages with its followers by promptly responding to comments and direct messages. By providing helpful advice, addressing inquiries, and acknowledging customer feedback, the company strengthens its connection with clients and demonstrates its commitment to customer satisfaction. This personalized approach fosters loyalty and encourages customers to share their positive experiences on social media, generating valuable word-of-mouth marketing.

Conclusion

However, despite their successes, there are areas where Toast can further enhance their social media marketing strategy. Firstly, the company can leverage user-generated content by encouraging customers to share their dining experiences and tag Toast in their posts. This strategy can amplify brand exposure and create a sense of authenticity around the dining experiences facilitated by Toast's technology.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video