Case Study: TFI International Social Media Strategy

Eager to learn how TFI International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for TFI International.

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Introduction

TFI International is a leading transportation and logistics company headquartered in Montreal, Canada. With operations spanning across North America, it serves a diverse range of clients in various industries, including retail, manufacturing, and e-commerce.

Before: The Challenges of Social Media Marketing

On social media, TFI International excels in several aspects. Firstly, the company effectively showcases its extensive range of services and solutions through engaging and informative content. Whether it's highlighting the latest industry trends or sharing success stories, TFI International keeps its audience informed and intrigued.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: TFI International's Successful Social Media Strategy

Secondly, TFI International actively engages with its followers by responding to comments, inquiries, and feedback. This open communication creates a positive brand image and fosters trust among its customers. Moreover, the company regularly shares user-generated content, showcasing the experiences and satisfaction of its clients, which further enhances its reputation.

Conclusion

Furthermore, TFI International effectively utilizes different social media platforms to target specific segments of its audience. For instance, it leverages LinkedIn and Twitter for industry-related news and updates, while Facebook and Instagram cater to a broader audience by sharing visually appealing content and promoting special offers.

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