English

Case Study: Texas Instruments Social Media Strategy

Eager to learn how Texas Instruments is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Texas Instruments.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Texas Instruments (TI) is a renowned global technology company headquartered in Dallas, Texas. With a presence in over 30 countries, TI specializes in designing and manufacturing semiconductors and various integrated circuits. Its diverse range of clients includes electronics manufacturers, industrial companies, and educational institutions.

Before: The Challenges of Social Media Marketing

TI has a strong social media presence, effectively utilizing platforms such as Twitter, LinkedIn, YouTube, and their own online community. They consistently engage with their audience by providing valuable content and insights related to their products, technology trends, and industry news. Their social media strategy focuses on building relationships, fostering engagement, and establishing themselves as thought leaders in the semiconductor industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Texas Instruments's Successful Social Media Strategy

TI excels in creating informative and educational content on various social media platforms. They frequently share technical articles, application notes, and product demonstrations, catering to the interests of their diverse client base. This approach helps to establish trust and credibility among their followers, positioning TI as a go-to resource for technical expertise and knowledge.

Conclusion

Furthermore, TI actively engages with their audience by promptly responding to queries, comments, and feedback on their social media platforms. They leverage social media channels as a means of not only providing customer support but also as a platform for open dialogue and collaboration. This approach strengthens customer relationships and enhances brand loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video