Case Study: Telus Social Media Strategy

Eager to learn how Telus is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Telus.

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Introduction

Telus is a renowned telecommunications company that operates primarily in Canada, with its headquarters based in Vancouver, British Columbia. Serving millions of customers, Telus focuses on providing a wide range of telecom services, including wireless, internet, TV, and home phone, to both individual consumers and businesses across the country.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Telus has adopted various effective strategies to engage with its audience and promote its brand. One commendable aspect of their approach is their emphasis on customer interaction. Telus actively responds to customer queries, concerns, and feedback on platforms like Twitter and Facebook, ensuring a positive customer experience and fostering a sense of trust and satisfaction.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Telus's Successful Social Media Strategy

Moreover, Telus utilizes social media to highlight its corporate social responsibility initiatives. The company's dedication to environmental sustainability, community engagement, and charitable contributions are showcased through engaging content and campaigns. By sharing these stories, Telus not only creates a positive brand image but also inspires its followers to get involved in social causes.

Conclusion

However, there are still areas where Telus could improve its social media marketing strategy. Firstly, the company could focus on producing more diverse and engaging content. While Telus excels at sharing informative updates and announcements, incorporating interactive elements such as polls, quizzes, or user-generated content can help drive increased engagement and foster a sense of community among followers.

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