Introduction

Telus International is a leading customer experience and digital solutions provider. With a presence in multiple countries, including the United States, Canada, the Philippines, and Romania, the company offers its services to clients across various industries, such as technology, telecommunications, and e-commerce.

Before: The Challenges of Social Media Marketing

On social media, Telus International has implemented a well-rounded marketing strategy that effectively promotes its brand and engages with its target audience. Firstly, the company utilizes various social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram, to connect with its clients and stakeholders. By maintaining an active presence on these platforms, Telus International is able to effectively spread awareness about its services and engage in meaningful conversations with its audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Telus International's Successful Social Media Strategy

One of the notable strengths of Telus International's social media strategy is its focus on sharing valuable and insightful content. The company consistently publishes thought leadership articles, industry reports, and case studies, demonstrating its expertise and positioning itself as a trusted industry partner. This approach not only helps in establishing credibility but also provides value to its followers, leading to increased engagement and brand loyalty.

Case Study: Telus International Social Media Strategy

Introduction

Before: The Challenges of Social Media Marketing

After: Telus International's Successful Social Media Strategy

Conclusion

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