Case Study: TDCX Social Media Strategy

Eager to learn how TDCX is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for TDCX.

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Introduction

TDCX is a global customer experience provider with a strong presence in countries such as Singapore, Malaysia, the Philippines, Thailand, and Hong Kong. Headquartered in Singapore, the company primarily caters to clients in the technology, e-commerce, and telecommunications industries.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, TDCX has implemented several effective strategies. Firstly, the company focuses on building a strong online presence across multiple platforms such as Facebook, Instagram, LinkedIn, and Twitter. By maintaining active and engaging profiles, TDCX effectively reaches out to its target audience and creates a sense of community.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: TDCX's Successful Social Media Strategy

Secondly, TDCX utilizes content marketing to engage and educate its online followers. Through regular blog posts, informative videos, and thought leadership articles, the company showcases its expertise and establishes credibility within the industry. This approach not only helps in attracting potential clients but also positions TDCX as a trusted advisor.

Conclusion

Furthermore, TDCX leverages the power of user-generated content by encouraging its customers to share their positive experiences and testimonials on social media. By showcasing real stories from satisfied clients, the company successfully builds trust and credibility, ultimately attracting more customers.

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