Case Study: Tata Steel Social Media Strategy

Eager to learn how Tata Steel is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tata Steel.

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Introduction

Tata Steel is a multinational steel manufacturing company with its headquarters in Mumbai, India. With operations in more than 25 countries, including India, the Netherlands, and the United Kingdom, Tata Steel serves a wide range of clients, including automotive manufacturers, construction companies, and engineering firms.

Before: The Challenges of Social Media Marketing

On social media, Tata Steel has implemented various strategies that have yielded positive results. Firstly, the company actively engages with its audience by regularly posting industry-related content, such as updates on new products, technological advancements, and sustainability initiatives. This helps to establish Tata Steel as a thought leader in the steel industry and keeps its followers informed.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Tata Steel's Successful Social Media Strategy

Secondly, Tata Steel utilizes visually appealing and interactive content formats, such as videos and infographics, to convey its message effectively. These engaging visuals not only capture the attention of the audience but also simplify complex information, making it more accessible and shareable.

Conclusion

Furthermore, Tata Steel encourages user-generated content by running contests and campaigns that involve its followers. This approach not only boosts brand awareness but also creates a sense of community among its audience, fostering a loyal customer base.

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