Case Study: Tallink Grupp Social Media Strategy

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Introduction

Tallink Grupp is a leading ferry operator, offering travel services in the Baltic Sea region. With its headquarters in Estonia, the company operates routes connecting Estonia, Finland, Sweden, Latvia, and Russia. It caters to a wide range of customers, including both leisure and business travelers.

Before: The Challenges of Social Media Marketing

On social media, Tallink Grupp has successfully embraced various strategies to engage with its audience and promote its services. Firstly, the company makes excellent use of visual content, regularly sharing stunning images of its ships and destinations. This not only captures the attention of potential customers but also creates an aspirational desire to travel with Tallink Grupp.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Tallink Grupp's Successful Social Media Strategy

Secondly, the company focuses on storytelling, sharing personal experiences of passengers and showcasing the unique onboard facilities and services. By highlighting the enjoyable experiences and comfort provided during the journey, Tallink Grupp effectively appeals to customers looking for memorable travel experiences.

Conclusion

Moreover, the company actively engages with its audience by responding to comments, queries, and messages on social media platforms. This personalized approach not only helps in building customer trust but also demonstrates a commitment to providing excellent customer service.

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