Case Study: Synovus Social Media Strategy

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Introduction

Synovus is a financial services company that operates primarily in the United States. Its headquarters is located in Columbus, Georgia. With a focus on providing banking and financial solutions, Synovus caters to a diverse range of clients, including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Synovus exhibits some commendable practices. Firstly, the company actively engages with its audience by regularly posting relevant and informative content. This includes updates about its services, financial tips, and industry insights. By keeping their audience informed and educated, Synovus establishes itself as a reliable source of financial information.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Synovus's Successful Social Media Strategy

Furthermore, Synovus takes advantage of different social media platforms to reach a wider audience. They maintain an active presence on platforms such as Facebook, Twitter, and LinkedIn, ensuring that their content reaches clients and potential customers across various channels. This multi-platform approach allows for increased brand visibility and engagement.

Conclusion

Synovus also excels at utilizing social media to foster a sense of community and connection. They actively respond to customer inquiries, concerns, and feedback, showcasing their commitment to customer satisfaction. By promptly addressing customer queries and providing helpful guidance, Synovus displays a genuine interest in fostering meaningful relationships with their clients.

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Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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