Case Study: Syneos Health Social Media Strategy

Eager to learn how Syneos Health is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Syneos Health.

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Introduction

Syneos Health is a leading biopharmaceutical solutions organization with headquarters in Raleigh, North Carolina. With a global presence, the company operates in over 40 countries, addressing clients in the healthcare industry.

Before: The Challenges of Social Media Marketing

On social media, Syneos Health demonstrates a strong marketing strategy by effectively engaging with its audience. Firstly, they actively share valuable content related to the healthcare industry, providing insights, trends, and expert opinions. This helps position the company as a thought leader and a reliable source of information for their target audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Syneos Health's Successful Social Media Strategy

Secondly, Syneos Health leverages various social media platforms to showcase the success stories of their clients. By highlighting the positive outcomes and impact of their work, they build trust and credibility among their followers. This strategy not only promotes their services but also inspires confidence in potential clients.

Conclusion

Additionally, the company recognizes the importance of visual content and incorporates engaging visuals such as infographics and videos in their social media posts. This visually appealing approach helps grab the attention of the audience and effectively deliver their message.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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