Case Study: Sonoco Social Media Strategy

Eager to learn how Sonoco is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sonoco.

Continue reading to find out!

Introduction

Sonoco is a global packaging solutions provider, headquartered in Hartsville, South Carolina, United States. With operations in more than 30 countries, the company serves a wide range of clients including consumer goods, industrial, and healthcare industries.

Before: The Challenges of Social Media Marketing

On social media, Sonoco has demonstrated a commendable strategy aimed at engaging with its audience and creating meaningful connections. Their consistent and active presence on various platforms allows them to effectively communicate their brand message.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Sonoco's Successful Social Media Strategy

One of the key strengths of Sonoco's social media marketing strategy is the emphasis they place on sharing valuable and relevant content. Their posts not only highlight their products and services but also provide insights, industry news, and useful tips. By doing so, they establish themselves as a reliable source of information, attracting and retaining followers who find value in their content.

Conclusion

Furthermore, Sonoco actively engages with their audience by responding to comments, questions, and feedback in a timely manner. This not only fosters a sense of community but also shows their commitment to customer satisfaction and building strong relationships.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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