Case Study: SKF Social Media Strategy

Eager to learn how SKF is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for SKF.

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Introduction

SKF is a multinational manufacturing company headquartered in Gothenburg, Sweden. With presence in over 130 countries, SKF caters to a wide range of clients in various industries such as automotive, aerospace, and industrial markets.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, SKF has successfully leveraged these platforms to engage with its audience and showcase its expertise.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: SKF's Successful Social Media Strategy

One notable aspect of SKF's social media strategy is its informative and educational content. Through their posts, SKF shares valuable insights, industry trends, and technical knowledge, positioning themselves as thought leaders in their field. This approach not only fosters engagement but also helps to build trust and credibility among their followers.

Conclusion

Furthermore, SKF actively engages with its audience by responding to comments and messages promptly. This level of interaction shows that the company values its customers and is willing to address their concerns or queries directly. This personal touch helps to strengthen the customer-brand relationship, leading to increased loyalty and customer satisfaction.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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