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Case Study: Service Corporation International Social Media Strategy

Eager to learn how Service Corporation International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Service Corporation International.

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Introduction

Service Corporation International (SCI) is a leading provider of funeral, cremation, and cemetery services. With its headquarters based in Houston, Texas, SCI operates in the United States, Canada, and also has a presence in Germany. Catering to a wide range of clients, including individuals and families in need of funeral and memorial services, SCI has established itself as a trusted name in the industry.

Before: The Challenges of Social Media Marketing

Section 2 - Excelling in Social Media Marketing:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Service Corporation International's Successful Social Media Strategy

SCI has successfully implemented a dynamic social media marketing strategy that effectively engages its audience. One notable aspect of their approach is the utilization of various platforms, including Facebook, Twitter, and Instagram. Through compelling content, SCI shares heartwarming stories, helpful resources, and information about their services. By regularly updating their social media profiles, SCI demonstrates their commitment to connecting with their community.

Conclusion

Additionally, SCI leverages user-generated content by encouraging individuals to share their personal experiences and stories. This approach not only strengthens their online presence but also fosters a sense of belonging and support among their followers.

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How KBC increases social media engagement

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