Case Study: SAP Social Media Strategy

Eager to learn how SAP is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for SAP.

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Introduction

SAP, a multinational software corporation, is headquartered in Walldorf, Germany. With a global presence, it serves clients in over 180 countries, including Fortune 500 companies and small to medium-sized enterprises.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, SAP has adopted several commendable practices. Firstly, the company actively engages with its audience on various platforms, such as Facebook, Twitter, LinkedIn, and Instagram. SAP understands the importance of building a strong online community and utilizes these platforms to share company news, product updates, and industry insights.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: SAP's Successful Social Media Strategy

Secondly, SAP leverages user-generated content effectively. By encouraging customers and partners to share their experiences and success stories, SAP not only strengthens its brand image but also creates a sense of authenticity and reliability.

Conclusion

Furthermore, the company makes use of targeted advertising campaigns to reach out to specific audiences. By tailoring their content based on demographics, interests, and behaviors, SAP maximizes the impact of their marketing efforts and ensures they are reaching the right people with the right message.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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