Case Study: Sanoma Social Media Strategy

Eager to learn how Sanoma is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sanoma.

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Introduction

Sanoma Corporation is a leading European media company headquartered in Helsinki, Finland. With operations in several countries including Finland, the Netherlands, Belgium, Sweden, and Poland, Sanoma is dedicated to providing exceptional media and learning experiences to its clients.

Before: The Challenges of Social Media Marketing

On social media, Sanoma excels in creating engaging and valuable content for its audience. By leveraging various platforms such as Facebook, Instagram, and Twitter, the company actively promotes its products, services, and events. Sanoma utilizes a mix of captivating visuals, informative articles, and interactive features to capture the interest of its target audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Sanoma's Successful Social Media Strategy

One of the key strengths of Sanoma's social media marketing strategy is its focus on user-generated content. By encouraging customers to share their experiences and opinions, the company fosters a sense of community and authenticity. This strategy not only increases brand awareness but also helps in building trust and loyalty among its audience.

Conclusion

Sanoma is also adept at utilizing social media for customer support and engagement. By promptly responding to customer queries, concerns, and feedback, the company ensures a positive and interactive experience for its clients. This approach strengthens the relationship between Sanoma and its customers, leading to increased customer satisfaction and brand advocacy.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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