Case Study: RWS Holdings Social Media Strategy

Eager to learn how RWS Holdings is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for RWS Holdings.

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Introduction

RWS Holdings is a global leader in language services, intellectual property support solutions, and life sciences. With headquarters in the United Kingdom, it operates in over 145 countries, serving clients across various industries including legal, financial, technology, and healthcare.

Before: The Challenges of Social Media Marketing

On social media, RWS Holdings demonstrates several commendable practices that contribute to their effective marketing strategy. Firstly, the company maintains a strong online presence across multiple platforms, including Facebook, LinkedIn, Twitter, and Instagram. This enables them to reach a wider audience and engage with different demographics.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: RWS Holdings's Successful Social Media Strategy

Secondly, RWS Holdings utilizes a variety of content formats to engage their followers. They regularly share valuable industry insights, updates on company news, thought leadership articles, and interactive visuals such as infographics and videos. This diverse range of content keeps their social media profiles interesting and relevant.

Conclusion

Furthermore, RWS Holdings actively encourages customer interaction and engagement. They promptly respond to comments, messages, and inquiries, showing genuine interest in their followers. This level of engagement fosters a positive and personalized experience for their audience, ultimately strengthening customer loyalty and trust.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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