Case Study: Red Eléctrica Social Media Strategy

Eager to learn how Red Eléctrica is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Red Eléctrica.

Continue reading to find out!

Introduction

Red Eléctrica is an industry leader in the energy sector, operating primarily in Spain. The company's headquarters are located in Madrid, and it serves a wide range of clients, including electricity transmission and renewable energy companies. With its strong presence in Spain and growing influence internationally, Red Eléctrica has recognized the importance of social media marketing to engage with its target audience effectively.

Before: The Challenges of Social Media Marketing

On social media, Red Eléctrica has implemented several successful strategies to build brand awareness and connect with its stakeholders. Firstly, the company consistently shares informative and educational content related to the energy sector. By doing so, they position themselves as a trusted source of knowledge, establishing credibility among their audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Red Eléctrica's Successful Social Media Strategy

Furthermore, Red Eléctrica actively engages with followers by responding to comments and queries promptly. This level of interaction fosters a sense of community and makes their customers feel valued and heard. By using social media platforms as a communication channel, Red Eléctrica effectively enhances its customer service and promotes a positive brand image.

Conclusion

Additionally, the company leverages social media campaigns to raise awareness about its sustainability efforts. Red Eléctrica showcases its commitment to renewable energy and environmental initiatives, resonating with a growing number of eco-conscious consumers. Through impactful visuals and compelling storytelling, the company effectively communicates its purpose and values.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?