English

Case Study: RBC Bearings Social Media Strategy

Eager to learn how RBC Bearings is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for RBC Bearings.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

RBC Bearings is a global manufacturer and supplier of highly engineered precision bearings and components. With headquarters in Oxford, Connecticut, their operations span across multiple countries, including the United States, Germany, France, Italy, and China. RBC Bearings caters to a diverse range of clients in industries such as aerospace, defense, industrial, and transportation.

Before: The Challenges of Social Media Marketing

On social media, RBC Bearings demonstrates several commendable practices. Firstly, they maintain an active presence across various platforms, including Facebook, Twitter, LinkedIn, and YouTube. This enables them to engage with their audience effectively and share relevant content. Through their social media channels, RBC Bearings consistently provides updates on their latest products, innovations, and industry news, ensuring their clients are well-informed.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: RBC Bearings's Successful Social Media Strategy

Additionally, RBC Bearings displays strong customer-centricity on social media. They actively respond to customer inquiries, comments, and feedback, exemplifying their commitment to excellent customer service. By promptly addressing customer concerns, they enhance their brand reputation and build trust among their clientele.

Conclusion

Furthermore, RBC Bearings effectively leverages visual content on social media. They regularly share visually appealing images and videos showcasing their products in action. This visual approach not only captures the attention of their audience but also helps potential clients gain a better understanding of the value and quality of RBC Bearings' offerings.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video