English

Case Study: Quilter Social Media Strategy

Eager to learn how Quilter is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Quilter.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Quilter is a global financial planning and advice company, operating primarily in the UK, Singapore, and Hong Kong. With its headquarters in London, the company caters to a wide range of clients, including individuals, families, and businesses seeking expert financial guidance.

Before: The Challenges of Social Media Marketing

On social media, Quilter has successfully established a strong presence by adopting several effective strategies. One of the notable aspects of their social media marketing approach is their consistent and engaging content. They regularly share informative articles, industry insights, and personal finance tips, which resonate well with their audience. By providing valuable information, Quilter positions itself as a trusted source of financial expertise, establishing credibility and fostering customer loyalty.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Quilter's Successful Social Media Strategy

Another commendable aspect of Quilter's social media strategy is their active engagement with their followers. They actively respond to customer inquiries, concerns, and feedback, ensuring that they are readily available for support and assistance. This level of responsiveness not only enhances customer experience but also demonstrates a personalized and caring approach, further strengthening their brand image.

Conclusion

Despite their strengths, there are areas where Quilter could improve their social media marketing strategy. One aspect is the diversification of content formats. While their articles and posts provide valuable insights, incorporating videos, infographics, and interactive content could add variety and captivate a broader audience. Including visually appealing elements can make their social media feeds more vibrant and engaging, leading to increased reach and user interaction.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video