Case Study: QinetiQ Social Media Strategy

Eager to learn how QinetiQ is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for QinetiQ.

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Introduction

QinetiQ, a global defense technology and security company, is headquartered in Farnborough, United Kingdom. With operations in various countries including the United States, Australia, and Europe, QinetiQ primarily caters to government and commercial clients in the defense, aerospace, and security industries.

Before: The Challenges of Social Media Marketing

On social media, QinetiQ has effectively utilized platforms like Twitter, LinkedIn, and YouTube to engage with its target audience. Their strategy includes the following positive aspects:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: QinetiQ's Successful Social Media Strategy

1. Thought Leadership: QinetiQ consistently shares insightful content and industry updates on its social media channels. By positioning itself as a thought leader, the company establishes credibility and gains the trust of its followers.

Conclusion

2. Engaging Visuals: The company understands the importance of incorporating eye-catching visuals in their social media posts. QinetiQ frequently shares images, videos, and infographics to enhance their messaging and captivate their audience.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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