Case Study: PROS Social Media Strategy

Eager to learn how PROS is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for PROS.

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Introduction

PROS is a global software company that provides pricing and selling solutions to businesses across various industries. With headquarters in Houston, Texas, PROS has a strong presence in major countries such as the United States, Canada, Germany, France, and Australia. The company primarily targets B2B clients, including manufacturers, distributors, and service providers.

Before: The Challenges of Social Media Marketing

PROS has successfully leveraged social media to enhance its marketing efforts and connect with its target audience. Here are some of the positive aspects of its social media strategy:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: PROS's Successful Social Media Strategy

Engaging content: PROS consistently delivers high-quality content that educates and empowers its followers. From informative blog posts to engaging videos and webinars, their social media platforms offer valuable insights into pricing strategies, sales optimization, and industry trends.

Conclusion

Thought leadership: The company positions itself as a thought leader in the industry through its social media presence. By sharing industry news, research findings, and expert opinions, PROS establishes itself as a reliable source of information and demonstrates its expertise to potential clients.

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Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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