Introduction

PropertyGuru is a leading property marketplace company with a strong presence in several countries across Asia, including Singapore, Malaysia, Thailand, Indonesia, and Vietnam. Headquartered in Singapore, PropertyGuru caters to a diverse range of clients, including property agents, developers, and home seekers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, PropertyGuru has successfully implemented various strategies to connect and engage with its target audience. One of the key strengths lies in its content creation. PropertyGuru consistently produces high-quality and informative content, ranging from property market updates to expert advice on buying, selling, or renting properties. This approach not only positions them as a reliable source of information but also helps build trust and credibility among their followers.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: PropertyGuru's Successful Social Media Strategy

Another noteworthy aspect is their active presence on multiple social media platforms. PropertyGuru maintains an active and engaging presence on platforms such as Facebook, Instagram, and LinkedIn. They use these platforms to provide helpful tips, showcase inspiring property listings, and share success stories from their clients. Through regular updates and engaging content, PropertyGuru effectively creates a sense of community and fosters interaction with their audience.

Case Study: PropertyGuru Social Media Strategy

Introduction

Before: The Challenges of Social Media Marketing

After: PropertyGuru's Successful Social Media Strategy

Conclusion

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