English

Case Study: Pkp Cargo Social Media Strategy

Eager to learn how Pkp Cargo is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pkp Cargo.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Pkp Cargo is a leading logistics company based in Poland, with operations extending to various countries in Europe. Headquartered in Warsaw, the company primarily caters to clients in the transportation and shipping industry. With a strong focus on providing reliable and efficient solutions, Pkp Cargo has established itself as a trusted partner for businesses across the region.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, Pkp Cargo has effectively utilized various platforms to enhance their brand presence and engage with their target audience. Firstly, their regular updates on Facebook, Twitter, and LinkedIn keep followers informed about the latest company news, events, and industry developments. By sharing valuable content, such as informative articles and blog posts, they position themselves as thought leaders in the logistics sector.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Pkp Cargo's Successful Social Media Strategy

Secondly, Pkp Cargo leverages the power of visual storytelling through platforms like Instagram and YouTube. By showcasing their operations, infrastructure, and behind-the-scenes footage, they provide a glimpse into their reliable services. This helps to build trust with current and potential clients, as they can witness the company's commitment to quality firsthand.

Conclusion

While Pkp Cargo has made significant strides in their social media marketing efforts, there are areas that could benefit from improvement. Firstly, the company could utilize social listening tools to monitor online conversations and engage with customers in real-time. By promptly responding to queries and feedback, they can demonstrate their commitment to customer satisfaction and build stronger relationships.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video