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Case Study: Philip Morris ČR Social Media Strategy

Eager to learn how Philip Morris ČR is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Philip Morris ČR.

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Introduction

Intro:

Before: The Challenges of Social Media Marketing

Philip Morris ČR is a prominent tobacco company that operates in the Czech Republic. With its headquarters in Prague, the company primarily caters to adult smokers in the Czech market. While the tobacco industry is subject to numerous regulations and controversies, Philip Morris ČR aims to effectively communicate with its target audience through its social media marketing strategies.

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After: Philip Morris ČR's Successful Social Media Strategy

Good Things:

Conclusion

The company's social media marketing strategy demonstrates several commendable aspects. Firstly, Philip Morris ČR utilizes various social media platforms, such as Facebook, Instagram, and Twitter, to reach and engage with its audience. By maintaining an active presence across these platforms, the company ensures its brand remains visible and accessible.

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