Case Study: Orange Social Media Strategy

Eager to learn how Orange is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Orange.

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Introduction

Orange is a multinational telecommunications company with its headquarters based in Paris, France. With a strong presence in Europe, Africa, and the Middle East, Orange primarily focuses on providing services to both individual consumers and businesses in these regions.

Before: The Challenges of Social Media Marketing

On social media, Orange has implemented a number of effective strategies to engage with its target audience. Firstly, the company consistently produces high-quality content that resonates with its followers. From informative blog posts to engaging videos, Orange ensures that its social media platforms are rich with valuable information and entertainment.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Orange's Successful Social Media Strategy

Secondly, Orange actively encourages user-generated content, allowing customers to share their experiences and opinions. By showcasing real-life stories and testimonials, Orange builds trust and authenticity with its audience, enhancing its brand reputation.

Conclusion

Furthermore, Orange demonstrates its commitment to social responsibility through various initiatives shared on social media. Whether it is promoting environmental sustainability or supporting local communities, the company uses its platforms to raise awareness and encourage positive change.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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