Case Study: OpenText Social Media Strategy

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Introduction

OpenText, a global leader in Enterprise Information Management, is headquartered in Waterloo, Canada, with a strong presence in countries like the United States, Germany, and the United Kingdom. The company primarily caters to large enterprises across various industries, including financial services, healthcare, and manufacturing.

Before: The Challenges of Social Media Marketing

On social media, OpenText has implemented a commendable marketing strategy that effectively engages its target audience. The company regularly shares valuable content, such as industry insights, thought leadership articles, and product updates, showcasing their expertise in the field. By sharing relevant and informative posts, OpenText has established itself as a trusted source of information among its followers.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: OpenText's Successful Social Media Strategy

Furthermore, OpenText leverages social media platforms to interact with its customers. The company promptly responds to queries and comments, ensuring a high level of customer engagement and satisfaction. This approach fosters a sense of community and strengthens OpenText's relationship with its clients.

Conclusion

OpenText also excels in utilizing visual content on social media. By incorporating visually appealing graphics, images, and videos, they capture the attention of their audience and effectively convey their message. This creative approach not only makes their content more engaging but also aids in branding and attracting new followers.

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