Case Study: OFG Bancorp Social Media Strategy

Eager to learn how OFG Bancorp is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for OFG Bancorp.

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Introduction

OFG Bancorp is a financial holding company based in San Juan, Puerto Rico, with operations primarily in the United States and the U.S. Virgin Islands. The company aims to provide a wide range of banking and financial services to individual and corporate clients.

Before: The Challenges of Social Media Marketing

On social media, OFG Bancorp has implemented several effective strategies to connect with its target audience. Firstly, the company maintains an active presence on popular platforms such as Facebook, Twitter, and LinkedIn. This allows them to reach a diverse range of clients and engage with them in a more direct and informal manner.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: OFG Bancorp's Successful Social Media Strategy

Secondly, OFG Bancorp utilizes social media to foster transparency and build trust with its clients. They regularly share updates regarding their products, services, and any changes in policies. This helps clients stay informed and instills confidence in the company's commitment to open communication.

Conclusion

Furthermore, OFG Bancorp leverages social media to provide valuable financial information and educational content to its followers. By sharing tips, news, and insights related to banking and finance, the company positions itself as a knowledgeable and reliable resource for its clients.

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