Case Study: Norwegian Air Shuttle Social Media Strategy

Eager to learn how Norwegian Air Shuttle is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Norwegian Air Shuttle.

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Introduction

Norwegian Air Shuttle is a renowned low-cost airline based in Norway. With its headquarters in Fornebu, the company operates in several countries including Norway, Sweden, Denmark, Finland, Spain, the United Kingdom, and the United States. Norwegian Air Shuttle primarily targets cost-conscious travelers and offers a range of destinations and services to cater to their needs.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Norwegian Air Shuttle has successfully utilized various platforms to engage with its audience and enhance its brand image. Here are some of the positive aspects of the company's social media strategy:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Norwegian Air Shuttle's Successful Social Media Strategy

1. Active Presence: Norwegian Air Shuttle maintains an active presence on major social media platforms such as Facebook, Twitter, Instagram, and YouTube. By regularly posting updates, promotional offers, and engaging content, the company effectively communicates with its customers.

Conclusion

2. Engaging Content: The airline focuses on creating engaging and visually appealing content that resonates with its target audience. They often share breathtaking travel photos, videos, and travel tips, which not only promote their destinations but also evoke a sense of adventure and wanderlust.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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