Case Study: NKT A/S Social Media Strategy

Eager to learn how NKT A/S is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for NKT A/S.

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Introduction

NKT A/S is a global power cable manufacturer headquartered in Denmark. With a presence in more than 20 countries, the company addresses clients in the energy sector, offering solutions for power transmission and distribution.

Before: The Challenges of Social Media Marketing

On social media, NKT A/S has established an effective presence, utilizing various platforms to engage with its target audience. One commendable aspect of their social media strategy is their consistent posting of industry news, updates, and informative content. By sharing valuable insights, they position themselves as thought leaders in the energy industry, gaining credibility and trust from their followers.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: NKT A/S's Successful Social Media Strategy

Another positive aspect of NKT A/S's social media strategy is their focus on visual content. They creatively use images, videos, and infographics to showcase their products, installations, and projects. This visual approach captures attention, making their content more appealing and shareable, thus increasing their reach and brand awareness.

Conclusion

However, there are areas where NKT A/S's social media marketing strategy could be improved. Firstly, while the company provides valuable information, they could benefit from more interaction with their audience. Encouraging user-generated content, responding to comments and inquiries, and initiating discussions would foster a stronger sense of community and strengthen their connection with their clients.

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