Case Study: Metro AG Social Media Strategy

Eager to learn how Metro AG is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Metro AG.

Continue reading to find out!

Introduction

Metro AG is a global retail and wholesale company headquartered in Düsseldorf, Germany. Operating in 35 countries, Metro AG serves a wide range of clients, including independent businesses, hotels, restaurants, and catering companies. With a strong presence in Europe and Asia, it has established itself as a leading player in the industry.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Metro AG has successfully utilized various platforms to engage with its target audience. One of the notable things about their strategy is their focus on providing valuable content to their followers. They regularly share informative articles, industry trends, and expert advice, catering to the needs and interests of their diverse clientele.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Metro AG's Successful Social Media Strategy

Furthermore, Metro AG actively encourages customer interaction on social media. They respond promptly to customer queries, feedback, and concerns, fostering a sense of trust and loyalty. By actively engaging with their audience, they create a positive brand image and build strong relationships with their customers.

Conclusion

However, there are areas where Metro AG can improve its social media marketing strategy. Firstly, they could benefit from a more consistent posting schedule. While they do provide valuable content, the frequency of their posts can be sporadic at times. A more regular and well-planned posting schedule would help maintain a consistent presence and keep followers engaged.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?