Case Study: MasTec Social Media Strategy

Eager to learn how MasTec is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for MasTec.

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Introduction

MasTec is a leading multinational infrastructure construction company headquartered in Coral Gables, Florida. With operations spanning across the United States, Canada, and select countries in Latin America, MasTec primarily focuses on serving clients in the energy, communications, and utility sectors.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, MasTec has successfully managed to leverage various platforms to engage and interact with their target audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: MasTec's Successful Social Media Strategy

One of the key strengths of MasTec's social media approach is their commitment to providing valuable and informative content. Through regular updates, they share industry insights, project highlights, and advancements in technology relevant to their clients. This approach not only positions them as a thought leader but also fosters trust and credibility among their followers.

Conclusion

MasTec also excels in their engagement efforts on social media. They actively respond to comments, questions, and concerns raised by their audience, demonstrating a genuine commitment to customer service. By being attentive and addressing queries promptly, MasTec has been able to build strong relationships and foster a sense of community on their social media platforms.

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