Case Study: M&G Social Media Strategy

Eager to learn how M&G is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for M&G.

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Introduction

M&G is a leading investment management company that operates across various countries, including the United Kingdom, Europe, Asia, and the Americas. With headquarters in London, M&G caters to a wide range of clients, including individual investors, institutions, and financial advisers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, M&G has successfully implemented several key strategies. Firstly, they consistently create engaging and informative content that educates their audience about investment opportunities and market trends. This includes videos, articles, and infographics that are easily shareable across different platforms.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: M&G's Successful Social Media Strategy

Secondly, M&G effectively utilizes social media advertising to reach their target audience. They employ audience targeting techniques, ensuring that their content is seen by investors and potential clients who are interested in specific investment products or services.

Conclusion

Furthermore, M&G actively engages with their audience through social media platforms. They promptly respond to queries and comments, fostering a sense of trust and credibility with their followers. By providing timely and helpful responses, M&G demonstrates their commitment to customer service and building strong relationships with their clients.

How KBC increases social media engagement

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