Case Study: Legg Mason Social Media Strategy

Eager to learn how Legg Mason is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Legg Mason.

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Introduction

Legg Mason is a global investment management firm headquartered in Baltimore, Maryland. With a presence in over 30 countries, it caters to a wide range of clients including individuals, financial advisors, and institutions seeking investment solutions.

Before: The Challenges of Social Media Marketing

In terms of its social media marketing strategy, Legg Mason has successfully leveraged various platforms to engage with its audience and promote their brand. They consistently post relevant and valuable content that educates and informs their followers about investment trends, market updates, and financial planning. This approach not only establishes Legg Mason as a thought leader but also helps build trust among their target audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Legg Mason's Successful Social Media Strategy

Additionally, Legg Mason actively interacts with their followers by responding to comments, inquiries, and feedback. This personalized engagement fosters a sense of community and creates a positive brand image. They also utilize user-generated content by featuring posts from their clients, further strengthening their relationship with their audience.

Conclusion

However, there are areas where Legg Mason's social media marketing strategy could be improved. Firstly, they could enhance their visual content by incorporating more high-quality images, infographics, and videos. These visual elements are often more compelling and shareable, helping to increase their reach and engagement.

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